I build digital products that matter.
Websites, digital transformation and product management. I help businesses move forward with pragmatism and high standards.
What I do
Three complementary skills to support your digital growth, from website to product strategy.
Websites & e-commerce
Design, development and maintenance of showcase sites and online stores. Fast, accessible interfaces built to convert.
- Custom responsive design
- Performance & SEO optimization
- Ongoing maintenance & updates
- Shopify, WordPress, Next.js
Digital transformation
Guidance on AI adoption and business process automation. Less repetitive work, more added value.
- Digital audit & strategy
- AI tool integration
- Workflow automation
- Team training
Product management
Driving digital products from vision to execution. Prioritization, roadmap, impact measurement and continuous improvement.
- Product vision definition
- Roadmap & prioritization
- Key metrics tracking
- Data-driven iteration
Let's build something together
Every project starts with a conversation. Tell me about your vision, I'll tell you how to make it happen.
Recent projects
A selection of projects delivered for craftsmen, retailers and businesses in northern France.
L'Étable Boutique
E-commerceHigh-end home décor boutique with a refined shopping experience.
Norasia
E-commerceOnline Asian products store with a modern shopping experience.
Astrid Macarez — Interior Designer
ShowcaseInterior designer portfolio showcasing creativity and expertise.
Poils & Plumes
E-commerceAnimal art boutique with a sensitive and authentic approach.
Marion Cordonnier — Osteopath
ShowcaseOsteopathy practice with integrated online booking.
CRGE Hauts-de-France
InstitutionalAssociation website with content management and events.
Tech stack
Modern, proven tools tailored to every need. Performance, maintainability and scalability.
Sites & E-commerce
- Shopify
- WordPress
- WooCommerce
- Webflow
- Framer
Development
- React
- Next.js
- TypeScript
- Tailwind CSS
- Node.js
Tools & Cloud
- Vercel
- Supabase
- Stripe
- Figma
- Notion
Automation
- Zapier
- Airtable
- Mailchimp
- Bubble
- Make
Why work with me?
The advantage of a specialized freelancer: agility, expertise and commitment.
Single point of contact
One contact from start to finish. No middleman, no lost information. You talk directly to the one who codes.
Product vision
My product management experience lets me understand your business challenges before writing a single line of code.
Fast delivery
Agile methodology, short cycles, regular iterations. Your project moves fast and in the right direction.
Based in Lille
Available in person in northern France and remotely everywhere. Pricing adapted to SMBs and startups.
What they say
Client feedback — craftsmen, retailers and startups from northern France.
“Paul built our showcase site in record time. His product approach helped us get a site that truly converts.”
Marie Dubois
Boulangerie du Vieux Lille
“Our online store works flawlessly. Paul supported us from design to launch with real attention to detail.”
Thomas Martin
Cycles & Co
“Integrating AI into our processes saves us 3 hours a day. Very professional, highly recommended.”
Sophie Laurent
CleanTech Solutions
Let's discuss your project
Describe your needs, I'll get back to you within 24 hours.
Or write directly to contact@pidigital.fr